Contact: Chris Edwards, Director of Mission Advancement cedwards@supportworkshousing.org | (804) 788-6825 ext. 307
Richmond, Va. (September 18, 2024) – Virginia Supportive Housing has unveiled a new name and logo as part of an extensive rebranding initiative.
Building on 35 years of experience working to end homelessness in Virginia, the nonprofit’s name change to SupportWorks Housing—coupled with a clear, compelling new logo and graphic platform—reflects a continued commitment to combining professional property development and management with unmatched, integrated support services to deliver measurable results for individuals and communities.
The name SupportWorks reflects the effectiveness of the evidence-based best-practice model of supportive housing, which combines permanent, affordable housing with access to individualized support services: year over year, over 95% of individuals served remain stably housed.
“I am delighted we have found a new name that captures the heart of our mission (Support) and the outcomes we achieve (Works). We are optimistic and excited about the evolution and innovation of our mission to end homelessness,” said SupportWorks Housing executive director Allison Bogdanović.
The new name brings an active, engaging feel to the organization and emphasizes the heart of the mission: support. The name is further bolstered by a new logo that reflects the bright, optimistic approach to the organization’s work. The rebranding also aims to strengthen community engagement, attract new supporters, and enhance the visibility of SupportWorks Housing’s efforts statewide.
The new brand identity will be rolled out across all communications in the coming weeks, with a new website launching today at supportworkshousing.org.
“Our re-imagined brand positions us to expand and strengthen our mission to end homelessness in Virginia. Moving forward as SupportWorks Housing, we are leading with our commitment to delivering best-in-class housing and support services to individuals experiencing homelessness,” said SupportWorks Housing board president Kathy Robertson.
To learn more about SupportWorks Housing and its mission to end homelessness, visit supportworkshousing.org.
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SupportWorks Housing was founded in 1988 with the aim of ending homelessness through providing permanent housing and support services. The organization’s first supportive housing community, New Clay House in Richmond, opened in 1992. SupportWorks expanded to South Hampton Roads in 2006 with the opening of Gosnold Apartments in Norfolk, and to Charlottesville in 2012 with the opening of The Crossings at Fourth and Preston. Today, SupportWorks serves over 1,600 individuals annually across 15 apartment communities and three scattered-site programs. Year over year, more than 95% of individuals served remain stably housed.
In June, SupportWorks Housing opened its newest supportive housing community, Cool Lane Commons, on the border of Henrico County and the City of Richmond. Cool Lane is also home to the organization’s statewide administrative headquarters.
This fall, SupportWorks will break ground on their next project, Vista 29, in Albemarle County. Part of the collaborative Premier Circle project, Vista 29 will be SupportWorks Housing’s second supportive housing community in the Charlottesville region.